Growing high performance food businesses
Case Study — NPD for start-ups
Develop new drink products
with a start-up
This company had been running tea bars on station forecourts in South East England and one of their more popular products was an imported instant chai drink from America (Chai originates in India but instant versions are very popular in the States) and they recognised a niche in the UK for a similar product.
We developed two products one vanilla and the second a more spiced product for them and sourced all the ingredients as well as helping them to find a manufacturer and recommending a design agency.
Both products are now selling in retail and food service formats. Retail product sells in multiple retailers as well as in specialist stores and has a good export market too. The foodservice product is used by high street coffee shop chains and station forecourt drinks companies. One supermarket buyer who sampled the product declared it was 'the best he had ever tasted'.
